Rory McIlroy Incorporated is now worth a whopping €400m.
This week, Rory McIlroy Inc. placed a book value of €400m on the firm's intangible assets connected to the Northern Irishman's brand.
That includes sponsorships, endorsements, appearance fees, royalty payments and more.
The move confirms that McIlroy is fast securing his place as golf's most marketable man.
Still,
according to Forbes, McIlroy - who earned a reported $48.5m (€45.8) in the past year - is only the 12th highest earning sports star in the world.
McIlroy's major endorsements
- Nike - €235m over 10 years
- Omega
- Bose
- EA Sports
- Upper Deck
Winnings for 2015
European Tour: €4,356,000 (three tournament wins*, eight top 10s)
PGA Tour: €4,590,195 (two tournament wins, seven top 10s)
Race to Dubai: €1.7m
McIlroy is third on the all-time career money list on the European Tour. He has earned €28,211,920 in his nine years as a pro. He is closing in on second placed Ernie Els (€28.3m). Lee Westwood leads on €31.3m.
Last month, McIlroy joked that he would 'pay a lot of money to see Alex Ferguson knock Roy Keane out'.
He can certainly back up that talk.
*European and PGA tours often share ranking tournaments
