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Published 12:00 13 Jul 2026 BST
Updated 12:00 13 Jul 2026 BST

Brought to you by Budweiser
The FIFA World Cup 26™ marks 40 years of Budweiser being the official beer sponsor of the greatest tournament in the world.
To honour the occasion, they have set about at creating the ultimate digital FIFA World Cup 26™ collectible experience - in partnership with Tesco.
With 11 World Cups since Mexicos '86, that is how many special-edition Budstalgia cans and bottles there are to collect, with packs only available at Tesco stores since June 18th.
Each can has a scannable QR code, which will take you through a digital journey of nostalgia, across 40 years of iconic World Cup moments.
Each World Cup hub you unlock offers a unique and immersive experience, with a colourful and creative look that reflects the era.
Once inside, you can see results and stadia, classic highlights, and listen to the Bud radio, which will transport the listener back in time.
On top of all that, there are thousands of prizes to be won, that vary by location.
To get the full experience, you will have to collect all 11 bottles or cans, but Irish fans will be particularly keen on Italia '90, USA '94 and Japan and South Korea '02.
So when you, your mates and family are getting together to enjoy the FIFA World Cup 26™ this summer, Bud just has to be your drink of choice.
Brought to you by Budweiser, Always Drink Responsibly. Over 18's only.
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