Nothing like a European final to get some eyes on your new merchandise.
Ajax Amsterdam will sport their 2017/18 home jersey in tonight’s Europa League final against Manchester in Stockholm’s Friends Arena.
The Dutch side are not straying far away from the classic red and white design that has seen them right over so many glorious European nights.
Credit: Squawka
The overall design is very clean and slick, with the kit manufacturer, crest and sponsor all fitting in well.
Credit: Ajax Amsterdam
Manchester United, meanwhile, will sport their blue away kit for the final [7:45pm kick-off].
United usually wait until mid summer before their big kit reveal, although many have a good idea what their new home kit will look like next season.
As for this evening’s offering, not bad at all.
Not far off the beautiful new Ajax away jersey, that one…
Credit: Ajax Amsterdam
Now, all we need to know is who will be lining out for each side and if Zlatan Ibrahimovic will be picking a winner from two clubs close to his heart.