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Published 09:28 7 Oct 2026 BST
Updated 09:28 7 Oct 2026 BST

Erectile dysfunction is something millions of men worldwide experience, but it's fair to say most don't immediately associate it with heart health.1
We probably should.
A growing body of research has found a significant connection between erectile dysfunction (ED) and cardiovascular disease. Crucially, erection problems can sometimes appear years before more obvious heart symptoms.1,2
That's the serious message behind Listen to Jordic, a new awareness campaign from JOE which has taken a slightly less serious approach to getting men to pay attention.
At its heart is our hilarious, gloriously over-the-top folk song and music video about erectile dysfunction – complete with Jordic and his merry band – designed to make an awkward subject much easier to talk about.
But behind the laughs there's some genuinely important science. One major analysis involving more than 150,000 people found men with ED had a 59 per cent higher risk of coronary heart disease and a 34 per cent higher risk of stroke than men without ED.2
Yet there's still a huge awareness gap. A UK survey of 2,000 men found 78 per cent didn't know ED could be a sign of heart disease, while almost half said they wouldn't visit their doctor if they experienced persistent erection problems.3
So, in the spirit of listening to Jordic, here are 20 things every man should probably know about ED and what it could be telling you about your heart.
References:
1. Jackson G. Arab J Urol. 2013 Sep;11(3):212–216.
2. Zhao B, et al. J Sex Med. 2019;16(7):1005–1017.
3. TRTed. TRTed & The Urology Foundation Survey Results Report. Accessed August, 2026. https://cdn.prod.website-files.com/633aebd8e9bf1113de502a13/649069bfc332d7314ad09560_Results%20Summary%20Report.pdf.
4. Nehra A, Jackson G, Miner M, et al. Mayo Clin Proc. 2012;87(8):766-778.
5. Banks E, Joshy G, Abhayaratna WP, et al. PLoS Med. 2013;10(1):e1001372.
6. Rashidi M, Kıskaç N, Kaya Meral D, et al. PeerJ. 2024;12:e18596.
7. Kumar S, Khurana NK, Lohana S, et al. Cureus. 2020;12(12):e12061.
8. Montorsi F, et al. Eur Urol. 2003;44(3):360–365.
9. Mongraw-Chaffin ML, Peters SAE, Huxley RR, et al. Lancet Diabetes Endocrinol. 2015;3(6):437-449.
10. Cao S, Gan Y, Dong X, et al. PLoS One. 2013;8(4):e60443.
11. Gupta H, Singh UP, Ahuja SK, et al. J Family Med Prim Care. 2025;14(10):4317-4321.
12. Healthline. Results for Healthline’s Survey on Men’s Health | Erectile Dysfunction Edition. Accessed July, 2026. https://www.healthline.com/health/mens-health-survey-and-ed#results
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