We all pay tribute in our own ways.
Some will sing songs, some will sign books of condolence, some will recall fond memories, some will break their hearts, others can only express their disbelief.
The sudden death of Anthony Foley has rocked the country to its core. It is not just sports fans, rugby diehards or Munster supporters who were affected by the loss of the Munster icon and head coach.
Online a campaign began on Sunday night to pay a simple but evocative tribute to Foley, with supporters urged to wear Munster red in honour of the 42-year-old.
It appears to have started with Munster Express journalist Dermot Keyes.
#WearRedForAxel#SUAFpic.twitter.com/kkVqxt8CN0
— Dermot Keyes (@DermotKeyes) October 16, 2016
It quickly went international.
Off to Paris of all places this morning but I'll be wearing this. #wearredforaxel pic.twitter.com/PkyF23Lx7A
— John Behan (@kigeca) October 17, 2016
It was incorporated into people’s morning commutes.
https://twitter.com/PdDan/status/787934070101737472
Generations of families got involved.
https://twitter.com/CallaghanBrian/status/787933048071417856
It even made it to the rival province.
@kcshowcork only one colour being worn today here in Kilkenny #WearRedforAxel @MRSC16 #RIPAxel , still numb from the shock of it pic.twitter.com/hB0duiT5PT
— damien grimes (@DamoGrimes) October 17, 2016
It became a movement.
#WearYourMunsterColours #wearredforAxel pic.twitter.com/J4AIHRAKFJ
— Selena (@SelenaG86x) October 17, 2016
#WearRedForAxel pic.twitter.com/VURuWIJaEF
— keelan likes rugby (@explodingsoftly) October 16, 2016
Only one colour to be worn today! #RIPAxel #Munster #WearRedForAxel #SUAF @Munsterrugby @kcshowcork pic.twitter.com/Uxsgu0TEwX
— Shiv Kelly (@shivkelli) October 17, 2016