Tyson Fury wasn't messing around when he gave one reporter the boot from a media scrum on Thursday afternoon.
Even Showtime's head of PR had to double check that Fury wasn't winding him up when he refused to speak to one journalist at a media day in Los Angeles.
As the undefeated Brit was introduced to the gathered press in the ring, Fury immediately ordered Elie Seckbach out of the gym.
Seckbach has predicted Deontay Wilder to come out on top in the meeting of the two unbeaten heavyweight behemoths on December 1 and has previously branded Fury's victory over Wladimir Klitschko "the worst fight I've ever seen in my life."
Fury clearly follows the way that the media covers him because he remembered Seckbach's comments and would not speak to him when they came face to face for the first time.
"You can't interview me. See you in a bit," Fury said. "Bye!"
https://www.youtube.com/watch?time_continue=62&v=-RiDv8yC6ho
He added: "Get him out of here. I don't want him around me. He's a hater. Thank you, Elie. See you in a bit.
"A wanker, that's what Elie is! Get him out of here."
Seckbach, whose EsNews YouTube channel currently has 337,000 subscribers, sounds immensely proud of being singled out by Fury and given the heave-ho.
Speaking after the event, Seckbach suggested that perhaps Fury knew exactly what he was doing.
"First of all, I need to thank him for watching EsNews and for acknowledging me because I'd never met him before," Seckbach said in a subsequent video.
https://www.youtube.com/watch?time_continue=95&v=MbGGg5JCjSY
"Maybe he's so smart and smarter than we think because him just talking to me or doing an interview about training camp won't get so many views.
"Him doing a stunt like that, him pointing me out... Because he didn't recognise anybody else in the room. He didn't know who's who but he knows EsNews. He knew exactly who I was and it worked. It got him more attention today than anything else."
