If you build it, they will come.
The alternative ending for Field of Dreams has just been released and it is not what you expected.
A fantastic charity campaign saw Bay Area residents in California donate 18,850 pairs of denim jeans to Goodwill and they were lined on the pitch of Levi’s Stadium for a stunning awareness campaign by Levi’s themselves.
The ground, currently used by the San Francisco 49ers, was turned into a ‘Field of Jeans’ as the grass was smothered spectacularly in denim and you can watch all of the 16 hours work unfold – excuse the pun – before your eyes in this brilliant video.
Levi’s® Field of Jeans™ from Levi’s® Stadium on Vimeo.