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20th August 2015
06:29pm BST

ESPN report that Opendorse value James' sponsored tweets at $140,000, or $1,000 a character, which means that this bad boy would have set you back $13,000 if, for some bizarre reason, you wanted him to post about horse racing.
And we're off
— LeBron James (@KingJames) July 28, 2015
"We're basically saying that the value of one LeBron tweet is worth $140,000," said Opendorse CEO Blake Lawrence. "And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad."
Four NBA players make the company's top five with Floyd Mayweather the only other athlete to feature on the list which includes Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).
Stupid internet, making rich people more money.Explore more on these topics: