‘Alarm bells’ ringing over new football sponsorship pricing fans out of the game
Fan groups have been fiercely opposed to Socios, fearing the platform exploits supporters’ relationships with their teams When Inter Milan ended their iconic 26-year sponsorship with tyre manufacturer Pirelli and replaced them with a fan engagement platform called Socios, the decision was met with a mix of confusion and suspicion. An unknown entity to many, […]
4 years ago