Genius.
Rugby players regularly put their body on the line for their team. Bones can be broken, muscles twinged, gashes and bruises incurred and bells rung.
One thing that time and healing can not help is the odd, hazardous tooth loss.
Fear not as, if this Argentinean advert is to be believed, those airy gaps can now be replaced by handy bottle openers.
Hat-tip: Follow-RugbyÂ