Brian O’Driscoll was in hot water over Instagram posts

In the CCPC's 2024 Consumer Protection List, it said: "Brian O’Driscoll was found to have engaged in a misleading commercial practice following an inspection of the individual’s Instagram social media account, whereby there was a failure to use the appropriate labels to disclose the commercial nature of the content published, relating to Zerofit Europe apparel.

"The CCPC served a Compliance Notice on Brian O’Driscoll which took effect on 05 December 2024 directing them to do the following: To amend a prohibited commercial practice under section 55(1)(q) of the Consumer Protection Act 2007, described as follows - Using editorial content in the media to promote a product (where a trader has paid for that promotion) and it is not made clear that the promotion is a paid promotion, whether in the content itself or in any oral, written, visual or descriptive representation in the promotion."