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MMA

21st Aug 2015

Ronda Rousey has moved quickly to register her recently revealed catchphrase

Smart move

Patrick McCarry

Get in filed; wait for the money to flow in.

Ronda Rousey’s management company has filed to register her recently revealed ‘Do Nothing Bitch’ motto as a trademark.

Rowdy spoke about the catchphrase, which has proved a major motivation in her life, during an ‘Embedded’ episode in the lead-up to her devastating UFC 190 win over Bethe Correia.

She commented, ‘I have this one term for the kind of woman that my mother raised me to not be. I call it a ‘do-nothing bitch’ or, I call it a ‘DNB’ a lot of the time. It’s a chick of chick that tries to be pretty or be taken care of by somebody else.

‘That’s why I think it’s hilarious if people say that my body looks masculine, or something like that. I’m just like, “Listen, just because my body was developed for a purpose other than f*cking millionaires doesn’t mean it’s masculine.’

‘I think it’s femininely bad-ass as f*ck because there’s not a single muscle on my body that isn’t for a purpose. Because, I’m not a do-nothing bitch.’

The catchphrase and its abbreviation exploded across social media. A range of t-shirts with ‘Don’t be a DNB’ on the front went on sale earlier this month. To date, according to Fox Sports, 50,000 t-shirts have been sold.

This is the fifth catchphrase, name or motto her company, Ronda Rousey Inc., has registered. Others include ‘Rowdy’ and ‘Armbarnation’.