Reebok make mistake with UFC apparel, stop the presses!
The latest blunder the sportswear brand made with their line for the UFC has a lo of Irish fans upset.
The new shirt aimed is marketed for Irish fans which would allow them to “show your UFC territorial allegiance”. However, it received some backlash as they left Northern Ireland off the map of Ireland on the front of the shirt.
SBG head coach John Kavanagh has since taken to Twitter to voice his criticism of the design.
only seeing this now. its about the dumbest idea i've ever seen. working on it. pic.twitter.com/3FiCA1gj8y
— Coach JK (@John_Kavanagh) October 21, 2015
Kavanagh demanded the UFC to remove the shirt from the store by the end of the day and apologise to Irish fans for causing offence or be prepared to face the consequences.
An incredibly insensitive stupid divisive idea. Its removed by the end of the day or SBG is gone. I expect a sincere apology to Irish fans.
— Coach JK (@John_Kavanagh) October 21, 2015
Kavanagh’s threats appear to have done the job as the shirt has since been removed from the online store.