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Getting the locals interested in dipping into their pockets for the club lotto can often be a trial.
Less so when the jackpot is €12,750.
Less so, again, when the GAA club in question come up with a promo that’s half David Lynch, half Father Ted.
Ballinamore GAA have done just that. Based on the dream big, ‘It could be you’ premise of all the fantastical things you could do with a lotto win, the promo starts with an everyday scene – hanging out the washing – and takes off like a Leitrim version of Fast & Furious.
This is just a glimpse.
This is the full, must-watch 45 seconds of zero to 60 genius.
