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25th Jul 2018

The world’s most beautiful alternative kit has been found in Italy

Fair play to Errea. They've earned our respect.

Kyle Picknell

Shut up and take my money

Parma are back in Serie A after a third successive promotion at the end of last season completed a remarkable turnaround for the famous Italian club: from bankruptcy and the fourth division back to the top flight in only three years.

And now they’re back it is very, very clear they mean business.  Look at this third kit. Look at it. I’m going to stop writing for a bit. Just. Fucking. Look. At. It.

I mean… that’s not fair, is it? This simply isn’t fair. How can this be their third kit? How can they not play every single game in this? I don’t care about colour clashes or a traditional home shirt. Look at it! Wear it all the time please! Forever!

Isn’t it magnificent? Isn’t it the single most beautiful thing you have ever seen?

The club announced the masterpiece on Twitter on Wednesday with the caption:

“From the ashes I’ll rise even stronger.”

Which, presumably, just sounds loads better in Italian.

The shirt features the famous Parma cross and the traditional yellow and blue colour scheme set across a completely blacked out shirt with a monochrome badge.

@ParmaCalcio, do you fancy sending me one for writing this article? I’ll wear it all the time, I promise. On dates, to weddings, to funerals, whatever. I’ll book flights for a home game. I’ll do anything. Thank you. Appreciate it.

The FootballJOE quiz: Were you paying attention? – episode 10