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Published 13:31 11 Nov 2022 GMT
Updated 13:33 11 Nov 2022 GMT
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“In those conditions, under that pressure, players have the opportunity to elevate themselves to living legend status - or to go down in infamy.“In any case, the results of our study seem to have uncovered an appetite in British football fans for all flavours of world cup drama.”
The study also found 52 per cent of fans are looking to the future and hope to witness more iconic moments this month in Qatar.
And one in six (17 per cent) think sporting events like the World Cup feel like more of an event when hosted abroad, compared to matches happening domestically.
While 32 per cent think sporting events like the World Cup are a great opportunity to learn about other cultures, and 43 per cent like to see their country being represented on the world stage and on foreign soil.
Southgate’s squad were also backed most by fans, with 19 per cent reckoning they could finally bring the trophy home ahead of other heavyweights such as Brazil and Argentina.
It also emerged 35 per cent think the World Cup reliably delivers once-in-a-lifetime moments on the pitch, with the average football fan believing they have witnessed seven iconic moments during world cup matches.
And while it can feel like the golden era of dramatic football has passed, respondents disagree.
A quarter think iconic moments were more likely to be seen in the competition before the year 2000, while 22 per cent think football has become more exciting in the new millennium.
Outside of the tournament, 24 per cent of football fans have witnessed an iconic moment on the pitch in-person, and 25 per cent have seen their national team play from the stands.
But 42 per cent also indulge in football documentaries to learn more about their favourite teams and the sport, with two thirds planning to watch similar shows in the run-up to the Qatar 2022 World Cup.
Poppy Dixon from Sky, whose set of documentaries – Italia 90: Four Weeks That Changed The World, Hurst: The First and Only and Brazil 2002 – air this Sunday and will offer all three as a box set on streaming service NOW, added: “Our passion for football shouldn’t be constrained to the 90 minutes of a match, or the few weeks that the world cup takes place.
“We hope that football fans are ready to get into the mood and celebrate some of the greatest moments of tournaments past, by tuning in".
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