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Published 16:29 21 Jul 2016 BST
Updated 17:53 21 Jul 2016 BST
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At least that's what we were told but then, with their first transfer window, Liverpool's new owners went out and splashed £35m on Andy Carroll. It wasn't value for money and the stats sure as hell weren't pointing to anything the rest of the world were missing.
Reds fans don't care that much - football fans generally don't. Yes, there's a lot of money being wasted but they're under an ownership that's ready and willing to invest in the team every single season. They're under ownership that genuinely wants to win and that's rare to find these days.
But since the January 2011 window, Liverpool have spent money on 13 different players from teams that sat below them in the Premier League or just won promotion to the Premier League. Sadio Mané is the only exception in that list, with Southampton edging in front of Jurgen Klopp's men at the end of the season just past.
Liverpool have spent a total of £237m on players from Southampton, Villa, Sunderland, Swansea, Blackpool, and Newcastle since January 2011.Five and a half seasons, 11 full transfer windows and 13 players from Premier League rivals later - excluding the like of Tottenham and Manchester City - and Liverpool are no further on from where they started.
Valuations are accurate as per soccerbase.com.
Of course, there's the little matter of Jurgen Klopp running the team now as opposed to Roy Hodgson but, still, that's a lot of money spent hoovering up players from what's supposed to be a grade below.
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