It's not just Conor McGregor. It's the Irish soccer team, it's the rugby, it's any big event.

Human beings are creatures of habit, especially those of us who follow the dialogue on Twitter as a supplement to the viewing experience. People want to see what others are thinking, they want their own views to be heard and, unfortunately, some want to read ideas before they can feel like they're allowed to form their own. Whenever Conor McGregor fights, you get these subgroups and subplots forming all over social media and the same formula can be translated to any big event.

MMA

Someone questions the legitimacy. Someone calls it a bandwagon. Militant fans won't be deterred though. Dissidents aren't having it. Hyperbole statements are being reeled out. Which means people are playing it down too much. But it's not only the MMA. This formula is all-encompassing.

Rugby

Someone questions the legitimacy. Someone calls it a bandwagon. Militant fans won't be deterred though. Dissidents aren't having it. Hyperbole statements are being reeled out. Which means people are playing it down too much.

Soccer

Someone questions the legitimacy. Someone calls it a bandwagon. Militant fans won't be deterred though. Dissidents aren't having it. Hyperbole statements are being reeled out. Which means people are playing it down too much. Aaron Kernan joins Colm Parkinson on The GAA Hour to explain the work he's doing for the Club Players Association. Derry captain Chrissy McKaigue talks Slaughtneil and a Dublin club advertising for hurlers gets a sore touch. Subscribe here on iTunes.