Real Madrid’s revenue increases during Cristiano Ronaldo’s time at the club

Cristiano Ronaldo has joined Juventus after the Italian club agreed to a €100m (£88.3m) fee for the Portuguese forward with Real Madrid.

Ronaldo joined Madrid from Manchester United in 2009 for a then world record fee of £80 million (€94 million) and went on to make 438 appearances for the club. During that time he scored 450 goals, an all-time record, provided 120 assists, netted 44 hat-tricks and won 15 major trophies, including four Champions League titles. He won four of his five Ballon d'Or titles with the club and helped Real Madrid grow into one of the biggest financial forces in professional sport during his time at the club. When Ronaldo joined Los Blancos in 2009, Real Madrid's total revenue was valued at €401 million. During his final season in Madrid, the club ranked second on the Deloitte Money League table with €674.6m in total revenue, leapfrogging Catalan rivals Barcelona (€648.3m) thanks to strong commercial growth in 2016/17 and a title winning season in both domestic and European competitions. Ronaldo's first contract at the club was worth €11 million per year, over six years, and contained a €1 billion buy-out clause. Ahead of the 2013–14 season he signed a new contract that extended his stay by three years to 2018, with a salary of €17 million net, making him the highest-paid player in football for a brief period. In November 2016, he then extended his contract with Madrid to 2021 in a deal that was believed to be worth over €21 million per year. His new deal at Juventus will see him reportedly sign a four-year contract that will see him earn £500k per week, or €30 million per year, at the Italian club. Real Madrid were valued at €1.353 billion by Forbes when Ronaldo joined in 2009 and they increased their net worth to €3.48 billion as of June 2018. https://twitter.com/FabrizioRomano/status/1016691687584882689 According to a 2016 report from Marca, the forward has also proven to be a gold mine for Madrid with 40% of shirt sales attributed to his name. Elsewhere, Juventus stocks closed a whopping 11 per cent up last Thursday after news broke that the striker had agreed personal terms to move to Turin. The publicly traded stocks opened with a 7 per cent jump on the back of the transfer rumours and only strengthened over the course of the day as the news gathered momentum. By the end of trading those shares closed 11.19% up at €0.82 a share, pushing the club's total value up to €825m.