So far this summer more than half of all Premier League clubs have broken their transfer fee record as top flight spending shows no signs of slowing down.
With more TV money than ever sloshing around the top end of English football, clubs have never been so flush - and so ready to spend.
But how closely have you been following all the big moves?
Have you got your TV constantly tuned to Sky Sports News? Is the BBC's gossip column the first thing you check in the morning? Do you hoover up all the papers and scour each page for the latest moves?
Or are you only interested in who your club signs?
Well now's your chance to show your chops with our Big Premier League Record Transfer Quiz.
Can you name the most expensive buy for all 20 top flight clubs?
Some are easy (you get no kudos for getting Manchester United's) but some are fiendishly tricky.
Have a go and let us know how you get on.
Scoring:
0-10: You could work on the famous Liverpool transfer committee!
10-15: Better, but you're no Harry Redknapp.
15-20: Have a quick check in the mirror - are you actually Jim White?
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