Ah lads…
Maybe it’s because they’re American and they may not fully understand the significance of the Liverpool crest, but we think any club would have reacted pretty strongly if there was symbolic vandalism like this committed on their club.
Dunkin’ Donuts are one of Liverpool’s sponsors, and a deal to link up with the food chain was in fact the only January transfer activity last season, but there could be a serious backlash after this faux pas.
The Americans decided to do a little redesign of the Liverpool crest as part of a competition inviting fans to design their own badge but it did not go down well
The current image that represents the Anfield club includes two flames that linked to remembering those lost in the Hillsborough disaster, while there is also an image of the famous Shankly Gates to recall Bill Shankly,the club’s legendary manager.
‘You’ll Never Walk alone’ is also included but all of that has been replaced in the offensive tweet sent below
It was subsequently deleted but not before the world of Twitter had its say:
I wonder if @DunkinDonuts are putting an apology together or just hoping it goes away. pic.twitter.com/usasZy1ap4
— Jim Boardman (@JimBoardman) February 25, 2015
@DunkinDonuts do you have any idea what the eternal flames represent on the Liverpool badge? Not happy with this.. pic.twitter.com/KDeQ1Br3FB
— Stuart Read (@readie16) February 25, 2015
Think the crest was bad? Look what Dunkin' Donuts have done to poor Brendan Rodgers. pic.twitter.com/F3NkcyDXkI
— 🇱🇹 Paulius 🇺🇦 (@Kolology) February 25, 2015
@JimBoardman @DunkinDonuts apology for being thick and donation to the Hillsborough justice campaign might help.
Doh you doughnuts.— shane watson (@ftnine) February 25, 2015
@DunkinDonuts Delete that #lfc picture mate it's really insulting
— The AJP Group (@the_ajp_group) February 25, 2015
The American company have since apologised and decided to not go ahead with the campaign. In a statement they say that they reealise their error did not intend any offence,
‘We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC Crest. As a proud partner of LFC, we did not intend any offense, particularly to the Club’s supporters. We have removed the tweet and halted the campaign immediately.’
H/T to Bleacher Report
