Pic: The Premier League’s new logo has received a mixed response

There's a touch of the struggling buildling society about this.

All things must change, and in an effort to freshen up their look ahead of their new multi-billion pound television deal, the Premier League have revealed a new logo. The lion wearing a crown remains, but he is no longer controlling a football and has lost his crest, while we are sure there will be space made for a new sponsor. Of course, the Premier League couldn't resist the opportunity to make an overly-sentimental montage featuring meaningless phrases like "we all share", "no boundaries" and "we all have a part to play". https://twitter.com/premierleague/status/696981422687453184 Of course, Twitter reacted with its usual appreciation for the result of an undoubtedly thorough rebranding process. https://twitter.com/James_Dart/status/696984548601700352 https://twitter.com/Eurosport_UK/status/696986559330021376 https://twitter.com/JamesDallESPN/status/696987576583000064 https://twitter.com/chapmanjosh/status/696988141882740736 https://twitter.com/IanbytheBrook/status/696988257444347904 https://twitter.com/SeanPeterBudge/status/696988327556153345