They really should have thought this through.
The official UEFA Euro 2016 Twitter account had an ingenious idea completely blow up in their face on Monday.
In an effort to get trending, they tried to get people to publicly show their support for their country in the tournament by using the hashtag #SupportYourTeam along with the hashtag of the country. They then tweeted out a graphic of the user along with a sort of online certificate showing that they indeed support the country.
However, what they didn’t bank on was the possibility that people may set up new accounts with humourous/juvenile handles with the knowledge that the account would tweet it out regardless.
This was always going to happen.
