Why the big hold up?
As soon as the words ‘I am the Normal One’ left his mouth in reference to Jose Mourinho’s “Special One” moniker, it seemed Jurgen Klopp had officially been accepted by Liverpool fans.
The phrase might be the most famous thing he’s uttered since becoming the club’s manager and has inspired a plethora of merchandise including hats, scarves and t-shirts all branded with the quote emblazoned on them.
Liverpool themselves even tried to jump on the bandwagon to profit from the the phrase, which must be emphasised, hasn’t really been repeated by the German manager. 10 days after the press conference, the club applied to copyright the phrase “The Normal One”.
#lfc applied for a European trademark for "The Normal One" on 19 October, ten days after Klopp made that remark. pic.twitter.com/Wc3pRLKeIl
— David Phillips (@lovefutebol) January 12, 2016
While 10 days seems like a pretty quick time to come to that decision and actually apply for exclusive rights, they weren’t the first ones to have the idea.
Interestingly from an IP law angle, a German individual applied for the same mark in similar classes 6 days earlier. pic.twitter.com/VmWBfXnkBR
— David Phillips (@lovefutebol) January 12, 2016
Perhaps they weren’t quick enough.