Is nothing sacred anymore?
If you had to put money on one club remaining faithful to traditions, Juventus would definitely be high up the list of most reliable bankers to throw your cash behind.
The club’s nickname is ‘The Old Lady’ for God’s sake!
Some club’s just exude an air of history and Juventus is certainly one of them, which makes the club’s decision to modernise its logo all the more bizarre.
Out of nowhere, on Monday evening, Juventus’ official Twitter account unveiled this little number, proclaiming it to be the new logo of Juventus Football Club.
Agnelli: "This new logo is a symbol of the Juventus way of living." #2beJUVENTUS pic.twitter.com/x5B3fapqGJ
— JuventusFC 🇬🇧🇺🇸 (@juventusfcen) January 16, 2017
What the fuck is that?
Is it one rigid J being coerced to relax by a less stiff J behind it? Is the black supposed to be the J and both white lines are shaping it? Who knows what’s going on?
All we know is that nobody seems to like it even the littlest bit.
Some suggested that some very alive players didn’t die to see such an iconic logo replaced with the above.
Nedved didn’t die for this @juventusfcen
— Jordan (@Jorc94) January 16, 2017
@juventusfcen Del Piero didn’t die for this shit. ???
— Victor (@BrainlessBull) January 16, 2017
@juventusfcen Pogba didn’t die for this pic.twitter.com/qSL2kTMWIc
— D (@SeriouslyAnder) January 16, 2017
While some fans resorted to less eloquent responses.
@juventusfcen go fuck yourself
— gabrel kra de pastel (@fkgbl) January 16, 2017
@juventusfcen WHAT THE FUCK IS THIS!
— Hüseyin (@TueBangnaBruma) January 16, 2017
@juventusfcen what the fuck have you done
— Mulled Whine (@Crumlin_Village) January 16, 2017
There were some helpful suggestions.
Presentato il nuovo logo della Juve pic.twitter.com/KmztgqPTg3
— pep (@pepromano) January 16, 2017
@juventusfcen this is better pic.twitter.com/FCom9OQWaT
— Kais (@FinallyKais) January 16, 2017
@juventusfcen pic.twitter.com/R3rbDd7NHv
— Kristian (@SFC_Kristian) January 16, 2017
And plenty of desperation.
@juventusfcen Please no it’s horrific please don’t do this , do you want to change from legendary club to fucking shite logo I’m happy @kingarturo23 left
— Arthur Brosens (@DoRuthra811) January 16, 2017
@juventusfcen PLEASE CHANGE IT!
— Tigersolidsnake #NR6 (@Tigersolidsnake) January 16, 2017
@juventusfcen plz don’t change the logo please
— Eyad (@bothkills) January 16, 2017
And the overriding sentiment was, well, you know.
@juventusfcen looks like shit
— LucaLacopo (@Lacop777) January 16, 2017
@juventusfcen that looks shit
— Dan Saunders (@DanSaunders123) January 16, 2017
@juventusfcen IT LOOKS FUCKING SHIT BOYS
— NEO (@LOVELY_GUY_NEO) January 16, 2017
@juventusfcen that is so shit
— ? (@SimplyNolito) January 16, 2017
