
Gareth Southgate's England squad were supposed to be different from the others.
They were largely likeable. They tempered expectations, engaged with the media, tackled racism and put their entire squad up to talk to the press when Raheem Sterling was engulfed in controversy concerning his gun tattoo.
England are 14/1 to win the World Cup - with no less than six teams fancied ahead of them - but that hasn't stopped the BBC from pumping the Three Lions up to do what no English team has done since 1966, yet what every English team is asked to do every four years - win a World Cup.
The BBC's promo has Raheem Sterling's face printed on pound notes, Harry Maguire leading the polls to become the next Prime Minister and Dele Alli having a national bank holiday named after him.
https://twitter.com/BBCSport/status/1008634421745016833
The video should be taken in jest but it was still largely dismissed by fans with questions as to why the BBC would release such a promo on the day of the team's opening game.
https://twitter.com/josefbone/status/1008634845893931009
https://twitter.com/AjiriOguh/status/1008646096527257601
https://twitter.com/pjmgrahammm/status/1008643760262189056
https://twitter.com/adamjrichardson/status/1008642388150161408
https://twitter.com/Carroll1Gavin/status/1008641569887531013
https://twitter.com/dave_leeds/status/1008640812958265349
https://twitter.com/LewisCowie88/status/1008640554601771008
England kick-off their campaign agaisnt Tunisia in Volgograd from 7pm on Monday evening.