Arsenal decided to get a little bit creative when announcing their latest signing.
On Friday, the Gunners confirmed Rob Holding’s move from Bolton to the Emirates and they did it in unusual style.
Rather than come right out and announce the news, they decided to play a little bit of a game with their 7.7 million followers.
Time for a Friday afternoon quiz – can you guess who this @Arsenal player is? pic.twitter.com/v6IkqpLzq9
— Arsenal (@Arsenal) July 22, 2016
That’s right @stuartrherriott, it was @gpaulista5. Next up, can anyone name this @Arsenal player? pic.twitter.com/21ThVZQdec
— Arsenal FC (@Arsenal) July 22, 2016
Nice work @ebipreh, it was @joel_campbell12. OK, time for one more – who is this? pic.twitter.com/JWPNsbmoPL
— Arsenal FC (@Arsenal) July 22, 2016
And then came the revelation of Holding’s arrival.
You’re right, @ByJohnSmith – and it’s now official #WelcomeRob ?https://t.co/SvNsDcCbuX
— Arsenal FC (@Arsenal) July 22, 2016
Football fans can be fickle creatures so you’d be excused for believing this would go down like a lead balloon but, as it turned out, Arsenal supporters lapped it up.
@Arsenal @ByJohnSmith BEST ANNOUNCEMENT EVERRRRRRRRR
— Hassan (@ClassofBergkamp) July 22, 2016
@Arsenal HOLY SHIT I LOVE THIS HAHAHAH WELCOME ROB
— hammad. (@HFooty) July 22, 2016
@Arsenal unbelievable marketing
— Aido (@LeWookieGooner) July 22, 2016
@Arsenal I like what you did there Rob Holding is a Gooner ✍?
— TJ Bass™ (@BassBraga) July 22, 2016
@Arsenal @ebipreh @joel_campbell12 unreal way to announce holding really well done
— ATSN Panel (@TeamATSN) July 22, 2016
@Arsenal Job well done Arsenal! Loving the new twitter guys! Great idea and marketing!
— The Höly Cannön (@_Tahsein_) July 22, 2016
@richgooner1886 @Arsenal Arsenal Twitter stepped it up. Like some banter, lovely.
— Robdagooner (@RobWoodfin1) July 22, 2016
@arsenal @ebipreh @joel_campbell12 Arsenal twitter is one of the best in the world……Rob Holding says it all
— James Machariah (@mashdolski) July 22, 2016
@Arsenal what a way to announce the new signing
— Tiara (@tjuliaska) July 22, 2016
@Arsenal @joel_campbell12 THIS IS BY FAR THE SMOOTHEST WAYY TO ANNOUNCE NEW SIGNING
— amxn✨ (@amindgaf) July 22, 2016
@Arsenal @ebipreh @joel_campbell12 GOAT way to announce a signing!
— Varun Ratra (@GunnerForever07) July 22, 2016
@Arsenal Unreal unveiling.
— G-RUDE FAN (@BantersaurusDev) July 22, 2016
@Arsenal Best way to make a special announcement!
— Abayomi Ayotunde (@bankcolye) July 22, 2016
