We shouldn’t expect anything less from Bosslogic.
The boxing community may not be all that familiar with the graphic designer who has made a terrific habit of independently producing incredible pieces of work to hype up UFC bouts.
We’ve highlighted the beautiful artwork in the past because, quite frankly, Bosslogic has never really got the credit he’s deserved.
For too long, the UFC have released bland graphics ahead of monster bouts and while fight posters are not the be all and end all of the promotion process, it would be nice to see some originality like the below, which was made by Bosslogic after UFC 205.
Will be making a series of posters of the likely future match ups for McGregor – Here is the first – @TheNotoriousMMA X @NateDiaz209 3 @ufc pic.twitter.com/ckAJNckyIJ
— BossLogic (@Bosslogic) November 14, 2016
The Australian artist’s attention to detail is second to none but, still, the UFC persevere with mundane efforts like the below.
Interim lightweight title up for grabs! @TonyFergusonXT vs. @MoTownPhenom is official for #UFC216!! pic.twitter.com/6CKhS3QkUc
— UFC Europe (@UFCEurope) August 17, 2017
Well Showtime weren’t about to make that mistake in the run-up to the biggest combat sports spectacle of all time because they’ve officially hired Bosslogic to produce several posters depicting both Conor McGregor and Floyd Mayweather ahead of their meeting on August 26.
The first pair of posters were released on Thursday night and they could not have been received any better.
.@TheNotoriousMMA laces up the gloves for the fight game that started it all for a young kid from Dublin. #MayweatherMcGregor #SHOxBossLogic pic.twitter.com/JPvWgULdDU
— SHOWTIME Boxing (@ShowtimeBoxing) August 17, 2017
.@FloydMayweather was born into boxing as a way of life and a way out of the depths of Grand Rapids. #SHOxBossLogic #MayweatherMcGregor pic.twitter.com/70bKLDdXQP
— SHOWTIME Boxing (@ShowtimeBoxing) August 17, 2017
Portraying McGregor’s rise through the ranks, the first shows a young ‘Notorious’ gazing hopefully at the entrance of Crumlin Boxing Club, where the Irishman first learned how to throw a punch but just look at his left arm. He’s clutching an album by The Notorious B.I.G. as he dares to dream of making it big.
Mayweather’s version is split in two as the bottom depicts the early years of his career, when he was taught the ropes by his father, while the top shows the modern-day superstar we’re all more familiar with.
The UFC could learn a lot from Showtime’s willingness to think outside the box with their fight posters and here’s hoping that there are many more gigs to come for Bosslogic.
